Online Pharmacy AI Visibility & GEO Readiness Report India 2026
GoVISIBLE's AI Visibility Index India 2026 | Healthcare & Pharma | Subcategory Report
About the Online Pharmacy AI Visibility & GEO Readiness Report
The Online Pharmacy AI Visibility & GEO Readiness Report benchmarks how online pharmacy brands in India are discovered, mentioned, compared and recommended across ChatGPT, Gemini, Google AI Mode, Copilot and Perplexity. Part of GoVISIBLE's AI Visibility Index India 2026, it draws on an analysis of 1.75 million AI answers collected over 7 days, in response to category-specific, use-case and intent-driven queries measuring AI visibility, share of voice, recommendation quality, consistency, citation authority and owned-source influence.What Does This Report Measure?
The report reflects how AI engines respond to use-case and intent-driven prompts within Online Pharmacy, for example "which online pharmacy has the best discounts on regular medicines" or "is it safe to order prescription medicines online". It does not measure generic brand awareness or market share. A brand's standing here can differ from its position on a broad "top online pharmacies in India" prompt because the prompt universe is different, not because either result is an error.Who Is This Report For?
This report is for marketing leaders, managers, specialists, agencies and business decision-makers who want to understand how their category, brand and competitors appear and get recommended across AI search and answer platforms. It serves brand, SEO, GEO, content, digital, performance, growth, product marketing and PR teams, along with category roles such as e-pharmacy and healthcare commerce leadership.Glossary quick-reference
| Term | In one line |
|---|---|
| Mention % | Share of tracked AI answers in which a brand appears at all (reach). |
| Share of Voice (SOV) % | A brand's mentions as a share of all brand mentions in the category. |
| GEO Quality % | (Positive % + Strong %) / 2: how favorably AI talks about a brand when it appears. |
| Engine Favorability % | The same formula applied to an AI engine: how generous its tone is once it recommends a brand. |
| Consistency % | How reliably a brand or engine repeats across test runs. |
Quadrant charts use median or rank cutoffs of the specific brand pool plotted, so different quadrant charts in this report can use different pools and cutoffs (see Section 9).
How AI-Ready Is the Online Pharmacy Market?
PharmEasy leads AI visibility in India's Online Pharmacy category at 20.7% Share of Voice (GoVISIBLE, AI Visibility Index India 2026). The category scores 64.4% on the GEO Readiness Score, a composite of visibility, quality, consistency, citation readiness and owned source influence. The weakest input is owned source influence at 6.9%, which means most of what AI cites about these brands comes from sites the brands do not control.GEO Readiness Score64.4%Composite readiness metric
Visibility LeaderPharmEasy20.7% Share of Voice
GEO Quality LeaderTrueMeds54.2% GEO Quality
AI Authority LeaderPharmEasy83.4% AI Authority
Most Frequently Surfaced EngineCopilot24.0% mention share
Most Stable EngineGoogle AI Mode88.5% consistency
Visibility Concentration88.9%Gini-based concentration
Owned Source Influence6.9%Estimated own-domain citation influence
GEO Readiness Score = 30% Visibility + 25% Quality + 20% Consistency + 15% Citation Readiness + 10% Owned Source Influence.
Which Online Pharmacy Brands Lead AI Visibility and Recommendation Quality?
PharmEasy is the brand AI reaches for most often in Online Pharmacy, appearing in 30.6% of tracked conversations and holding 20.7% Share of Voice. But the category's strongest recommendation quality sits with TrueMeds at 54.2% GEO Quality, 10.3pp above PharmEasy's 43.9%, on a far smaller footprint of 10.1% mention coverage and 6.8% Share of Voice. Reach and endorsement are separate contests here. Tata 1mg and Apollo 24|7 follow PharmEasy at 17.4% and 15.1% Share of Voice, and both edge it on quality at 46.3% and 47.4%. PharmEasy still leads AI Authority at 83.4%, ahead of Tata 1mg at 78.6% and Apollo 24|7 at 74.5%. NetMeds ranks fourth on Share of Voice at 13.7% but has the lowest GEO Quality among the top five brands, 37.8%, which sits 16.4pp behind TrueMeds.| Brand | Mention % | SOV % | Positive % | Strong % | GEO Quality % | AI Authority % |
|---|---|---|---|---|---|---|
| PharmEasy | 30.6% | 20.7% | 27.3% | 60.5% | 43.9% | 83.4% |
| Tata 1mg | 26.0% | 17.4% | 31.3% | 61.3% | 46.3% | 78.6% |
| Apollo 24|7 | 22.5% | 15.1% | 32.2% | 62.6% | 47.4% | 74.5% |
| NetMeds | 20.8% | 13.7% | 23.4% | 52.2% | 37.8% | 70.0% |
| TrueMeds | 10.1% | 6.8% | 45.8% | 62.6% | 54.2% | 60.4% |
| Amazon Pharmacy | 5.2% | 3.3% | 35.3% | 66.9% | 51.1% | 53.7% |
| MedPlus Mart | 5.0% | 3.2% | 24.6% | 51.5% | 38.1% | 50.0% |
| Wellness Forever | 3.1% | 1.9% | 20.3% | 38.0% | 29.1% | 45.2% |
| Medstown | 2.0% | 1.2% | 33.3% | 64.7% | 49.0% | 46.9% |
| Practo Pharmacy | 1.7% | 1.1% | 20.5% | 61.4% | 40.9% | 46.0% |
GEO Quality % = (Positive % + Strong %) / 2. The GEO Quality Leader is selected only from brands meeting the minimum mention threshold.
AI Visibility vs Recommendation Quality: Where Do Brands Stand in Online Pharmacy?
Six brands have earned both reach and trust: PharmEasy, Tata 1mg, Apollo 24|7, TrueMeds, Amazon Pharmacy and Medstown. The biggest surprise sits in the High Noise group. NetMeds holds 13.7% Share of Voice, the fourth highest in the category, yet its 37.8% GEO Quality falls below the category's quality cutoff. AI mentions it often without speaking well of it.
The chart plots the ten brands with the highest Share of Voice. Quadrant membership below covers all 28 tracked brands and follows the source analysis. Cutoff lines are drawn to match that membership.
| Quadrant | Brands |
|---|---|
| Leaders | PharmEasy, Tata 1mg, Apollo 24|7, TrueMeds, Amazon Pharmacy, Medstown |
| Niche Quality | PilMate, MedsRight Pharmacy, TiNova Health, Medshood, Medadock, MedUnited, SecondMedic, HealthSy |
| High Noise | NetMeds, MedPlus Mart, Wellness Forever, Practo Pharmacy, MrMed, MediBuddy, Medkart Pharmacy, PlatinumRx |
| Laggards | Pharmogram, Medfast, Blinkit Quick-Pharma, Farmako, Zeelab Pharmacy, Ayurkart |
How Concentrated Is AI Visibility in the Online Pharmacy Market?
The top five brands hold 73.7% of total visibility, leaving 26.3% for every other tracked brand. AI has already picked its favorites in Online Pharmacy. The top three alone account for 53.2%, and Share of Voice drops from 13.7% for the fourth brand to 6.8% for the fifth, so the category is effectively a four-brand shortlist with a long tail.
Market Concentration % = sum of Share of Voice % for the top 5 brands. A lower value indicates a more fragmented market and stronger challenger opportunity.
Which AI Engines Matter Most for Online Pharmacy Brand Visibility?
Copilot is surfaced most often in this category's tracked conversations at 24.0% share, and it is also the most generous engine: 41.8% of its brand mentions are positive and 69.9% are strong, for an Engine Favorability of 55.9%. That is 17.6pp above ChatGPT at 38.3%. Four of the five engines sit within 1.6pp of each other on mention share, so no single engine carries the category. Perplexity is the outlier at 8.2%.| Engine | Share of Recommended Brands % | Positive % | Negative % | Strong % | Engine Favorability % |
|---|---|---|---|---|---|
| Copilot | 24.0% | 41.8% | 0.0% | 69.9% | 55.9% |
| ChatGPT | 22.9% | 22.9% | 0.2% | 53.8% | 38.3% |
| Gemini | 22.6% | 24.0% | 0.0% | 60.0% | 42.0% |
| Google AI Mode | 22.4% | 29.4% | 0.1% | 55.1% | 42.3% |
| Perplexity | 8.2% | 20.8% | 0.0% | 58.2% | 39.5% |
Engine Favorability % = (Engine Positive % + Engine Strong %) / 2. It measures the tone of recommendations, not engine accuracy.
Which AI Engines Show the Most Consistent Brand Recommendations?
Google AI Mode currently provides the most stable visibility signal in this dataset, at 88.5% Engine Consistency, followed by Gemini at 74.9%. Copilot, the most favorable engine, is only 62.4% consistent, so a favorable answer there may not repeat. Perplexity is the least stable at 53.8%.
| Engine | Rank | Brand | Engine Share % | Engine Favorability % |
|---|---|---|---|---|
| ChatGPT | 1st | Tata 1mg | 21.8% | 40.2% |
| ChatGPT | 2nd | PharmEasy | 19.5% | 34.0% |
| ChatGPT | 3rd | Apollo 24|7 | 17.1% | 42.4% |
| Copilot | 1st | PharmEasy | 23.3% | 53.6% |
| Copilot | 2nd | Tata 1mg | 17.9% | 54.4% |
| Copilot | 3rd | NetMeds | 17.2% | 45.1% |
| Gemini | 1st | PharmEasy | 18.8% | 39.9% |
| Gemini | 2nd | Tata 1mg | 18.3% | 48.0% |
| Gemini | 3rd | Apollo 24|7 | 14.8% | 51.8% |
| Google AI Mode | 1st | PharmEasy | 19.1% | 46.6% |
| Google AI Mode | 2nd | Apollo 24|7 | 16.6% | 38.7% |
| Google AI Mode | 3rd | Tata 1mg | 14.0% | 41.6% |
| Perplexity | 1st | PharmEasy | 25.4% | 41.4% |
| Perplexity | 2nd | Apollo 24|7 | 12.0% | 48.8% |
| Perplexity | 3rd | NetMeds | 10.2% | 47.1% |
Engine Consistency % = 40% Avg Retention + 25% Avg Jaccard + 20% Core Brand Rate + 15% Rank Stability. Consistency describes observed repeatability across test runs, not market adoption.
How Consistent Are AI Brand Recommendations in Online Pharmacy?
Seven brands appear in every run and rank steadily: Apollo 24|7, PharmEasy, NetMeds and Tata 1mg at 100.0%, followed by Wellness Forever at 99.1%, MedPlus Mart at 98.9% and Amazon Pharmacy at 98.3%. These are the dependable presences in AI answers for this category. A brand appearing once is not the same as a brand AI repeatedly recommends.
| Brand | Run Appearance % | Consecutive Retention % | Rank Stability % | Brand Consistency % | Status |
|---|---|---|---|---|---|
| Apollo 24|7 | 100.0% | 100.0% | 100.0% | 100.0% | Stable Leader |
| PharmEasy | 100.0% | 100.0% | 100.0% | 100.0% | Stable Leader |
| NetMeds | 100.0% | 100.0% | 100.0% | 100.0% | Stable Leader |
| Tata 1mg | 100.0% | 100.0% | 100.0% | 100.0% | Stable Leader |
| Wellness Forever | 100.0% | 100.0% | 95.6% | 99.1% | Stable Leader |
| MedPlus Mart | 100.0% | 100.0% | 94.6% | 98.9% | Stable Leader |
| Amazon Pharmacy | 100.0% | 100.0% | 91.7% | 98.3% | Stable Leader |
| TrueMeds | 80.0% | 75.0% | 100.0% | 82.2% | Consistent |
| MrMed | 80.0% | 75.0% | 95.2% | 81.3% | Consistent |
| Medstown | 60.0% | 25.0% | 94.8% | 54.7% | Moderate |
| Engine | Avg Retention % | Avg Jaccard % | Engine Consistency % | Status |
|---|---|---|---|---|
| Google AI Mode | 92.5% | 87.1% | 88.5% | Very Stable |
| Gemini | 80.0% | 67.2% | 74.9% | Stable |
| Copilot | 67.5% | 53.0% | 62.4% | Medium |
| ChatGPT | 65.0% | 50.7% | 61.2% | Medium |
| Perplexity | 60.0% | 42.9% | 53.8% | Medium |
Brand Consistency % = 45% Run Appearance + 35% Consecutive Retention + 20% Rank Stability.
Which Brands Win Across Different Buyer Intents and Journeys?
PharmEasy wins every journey stage and both search intents on mention volume, but the tone of AI's language cools as buyers approach a decision. Its GEO Quality falls from 59.5% at Awareness to 42.1% at Consideration and 34.6% at Decision, a 24.9pp slide. AI speaks most warmly about PharmEasy early and least warmly at the moment of purchase.
Winners are determined by mention volume. The percentages shown are each winner's GEO Quality, not its share of mentions.
| Journey / Intent | Winner | GEO Quality % |
|---|---|---|
| Awareness | PharmEasy | 59.5% |
| Consideration | PharmEasy | 42.1% |
| Decision | PharmEasy | 34.6% |
| Commercial intent | PharmEasy | 47.0% |
| Informational intent | PharmEasy | 42.2% |
| Cluster | Winner | Mention Share % | Positive % | Strong % | GEO Quality % |
|---|---|---|---|---|---|
| Problem Resolution | PharmEasy | 29.8% | 0.0% | 26.1% | 13.1% |
| Safety & Authenticity | Tata 1mg | 26.5% | 12.0% | 44.0% | 28.0% |
| Delivery & Speed | PharmEasy | 22.3% | 13.6% | 61.5% | 37.6% |
| Affordability & Discounts | PharmEasy | 21.6% | 42.1% | 65.6% | 53.8% |
| Services & Features | PharmEasy | 20.1% | 15.4% | 57.3% | 36.3% |
| Finding & Comparison | PharmEasy | 18.8% | 59.6% | 80.8% | 70.2% |
| Medicine Types & Availability | Tata 1mg | 17.5% | 33.1% | 63.7% | 48.4% |
Where Is the Biggest AI Visibility Opportunity in Online Pharmacy?
TiNova Health, Medshood and Medadock are the Hidden Gems. Each holds just 0.3% Share of Voice, yet their GEO Quality of 83.3%, 62.5% and 54.5% is at or above the category's quality leader. TiNova Health's 83.3% sits 39.4pp above PharmEasy's 43.9%. These brands already earn AI's trust without the reach, so the fastest lever is visibility, not credibility. Their quality scores rest on very few mentions, so treat them as directional.
This view uses a broader brand pool than the Brand Readiness Quadrant in Section 3, so quadrant cutoffs differ. A brand's SOV and Quality values are consistent across both charts, but its quadrant placement may not be. Cutoffs here are rank-based splits of the top-brand pool.
| Quadrant | Labeled brands (Share of Voice, GEO Quality) |
|---|---|
| Hidden Gems | TiNova Health (0.3%, 83.3%), Medshood (0.3%, 62.5%), Medadock (0.3%, 54.5%) |
| GEO Leaders | PharmEasy (20.7%, 43.9%), Tata 1mg (17.4%, 46.3%), Apollo 24|7 (15.1%, 47.4%) |
| Reach Risk | NetMeds (13.7%, 37.8%), MedPlus Mart (3.2%, 38.1%), Wellness Forever (1.9%, 29.1%) |
| Low Priority | Ayurkart (0.2%, 35.0%), Zeelab Pharmacy (0.3%, 22.7%) |
Which Sources Do AI Engines Trust When Recommending Online Pharmacy Brands?
Business websites supply 39.0% of what AI engines cite in Online Pharmacy, and eCommerce and aggregator sites add 28.4%, so two source types account for 67.4% of citations. Government and NGO sources are third at 13.6%, led by fda.gov and nih.gov. A brand's own website is only one part of its AI reputation. The information ecosystem around the brand matters just as much.
| Source category | Share of citations | Top domains (share within category) |
|---|---|---|
| Business Websites | 39.0% | google.com (3%), medstown.com (2%), mypillo.in (2%) |
| eCommerce & Aggregator Sites | 28.4% | pharmeasy.in (15%), 1mg.com (11%), apollopharmacy.in (7%) |
| Government & NGO Sources | 13.6% | fda.gov (19%), nih.gov (15%), nabp.pharmacy (5%) |
| News & Media | 6.0% | indiatimes.com (12%), forbes.com (4%), webmd.com (3%) |
| Review & Comparison Platforms | 5.3% | reddit.com (57%), pharmacychecker.com (8%), f6s.com (5%) |
| Blogs & Thought Leadership | 3.2% | mattioli1885journals.com (14%), healthline.com (8%), healthynexercise.com (3%) |
| Video & Streaming Platforms | 1.8% | youtube.com (100%) |
| Social Media Platforms | 1.8% | linkedin.com (38%), pharmogram.in (16%), instagram.com (14%) |
| Business Directories & Listings | 0.9% | medfinder.com (16%), justdial.com (15%), mouthshut.com (15%) |
Citation Source Authority = source category citations / total citations x 100.
How Dependent Is Online Pharmacy on Third-Party Sources for AI Visibility?
AI discovery in Online Pharmacy is 93.1% dependent on third-party sources, against an average owned source influence of 6.9%. Brands investing in their own site's AI-citability have real headroom. The pattern is starkest for the visibility leaders: Tata 1mg and Apollo 24|7 are the second and third most visible brands, yet only 2.0% of their citations come from their own domains. PharmEasy at 13.6% is the exception among the top four.
| Engine | Avg Citations / Prompt | Citation Share % | Third-Party Dependency % |
|---|---|---|---|
| ChatGPT | 16.5 | 36.5% | 89.9% |
| Copilot | 4.1 | 9.1% | 86.3% |
| Gemini | 5.1 | 11.3% | 88.1% |
| Google AI Mode | 9.4 | 20.8% | 90.2% |
| Perplexity | 10.1 | 22.2% | 95.9% |
| Brand | Owned Source Influence % | Third-Party Dependency % |
|---|---|---|
| PharmEasy | 13.6% | 86.4% |
| Tata 1mg | 2.0% | 98.0% |
| Apollo 24|7 | 2.0% | 98.0% |
| NetMeds | 8.7% | 91.3% |
| TrueMeds | 9.5% | 90.5% |
| Amazon Pharmacy | 2.1% | 97.9% |
| MedPlus Mart | 3.7% | 96.3% |
| Wellness Forever | 13.8% | 86.2% |
| Medstown | 12.4% | 87.6% |
| MrMed | 16.3% | 83.7% |
| Practo Pharmacy | 0.0% | 100.0% |
| Medkart Pharmacy | 0.0% | 100.0% |
Owned Source Influence % = brand own-domain citations / brand total citations x 100. Brand-domain matching is estimated from citation domain/URL and brand token.
What Should Online Pharmacy Brands Do About Their AI Visibility?
AI treats PharmEasy, Tata 1mg, Apollo 24|7 and NetMeds as close substitutes. PharmEasy and Tata 1mg appear together in 58.0% of answers where either appears, the strongest pair in the matrix, and Tata 1mg and NetMeds follow at 54.1%. TrueMeds sits further out, co-appearing with those four in 20.2% to 25.7% of answers, while Amazon Pharmacy and Wellness Forever are only loosely associated with the leaders.
Co-mention Association % = responses where Brand A and Brand B appear together / responses where either Brand A or Brand B appears x 100.
AI has already picked its Online Pharmacy leaders, but not its most trusted brand.
According to GoVISIBLE's AI Visibility Index India 2026, the top five brands command 73.7% of visibility, while the strongest AI endorsement goes to TrueMeds, Amazon Pharmacy and Medstown, which hold just 6.8%, 3.3% and 1.2% Share of Voice.Four brands form AI's default shortlist.
PharmEasy, Tata 1mg, Apollo 24|7 and NetMeds together hold 66.9% Share of Voice and co-appear in 41.3% to 58.0% of each other's answers.
Being compared alongside this group is the entry ticket to AI's consideration set. Appearing outside it means being evaluated against much weaker company.
→ Does our brand show up in answers next to these four, or on its own?
Reach and trust belong to different brands.
PharmEasy leads Share of Voice at 20.7% but trails TrueMeds on GEO Quality by 10.3pp (43.9% vs. 54.2%). NetMeds is further behind, 16.4pp below TrueMeds.
Visibility alone does not secure favorable AI language. The brands with the best representation have not yet converted it into reach.
→ Is our visibility backed by recommendation language we would be happy to see?
AI's trust is built on other people's websites.
Owned source influence averages 6.9%, and business sites plus eCommerce and aggregator sites supply 67.4% of citations. Tata 1mg and Apollo 24|7 earn only 2.0% of citations from their own domains.
Optimizing a brand's own site is necessary but far from sufficient. Presence on the pages AI already cites, including aggregators, regulator references and community discussion, shapes the answer.
→ Which third-party pages does AI cite when it describes us?
The friendliest engine is not the steadiest.
Copilot has the highest Engine Favorability at 55.9% but only 62.4% consistency. Google AI Mode is the most stable at 88.5% with a favorability of 42.3%.
A strong result on Copilot may not repeat run to run, while Google AI Mode offers a more dependable if less generous signal. Tracking should cover both tone and repeatability.
→ Are we measuring our AI presence on more than one run, and on more than one engine?
PharmEasy's lead cools as buyers near a decision.
PharmEasy wins all three journey stages on mention volume, but its GEO Quality drops from 59.5% at Awareness to 34.6% at Decision. Tata 1mg wins Safety & Authenticity, where the winner's quality is only 28.0%.
Late-stage and trust-related questions are where the category's AI language is weakest, which is the opening for any brand that can supply credible answers there.
→ What does AI say about us at the moment of purchase?
Small brands with strong quality signals are the open lane.
TiNova Health, Medshood and Medadock each hold 0.3% Share of Voice with GEO Quality between 54.5% and 83.3%. These scores rest on few mentions and should be read as directional.
For these brands the constraint is exposure. For larger brands, it signals how quickly a credible newcomer could gain favorable representation.
→ Are we investing in visibility where our quality already stands out?
What This Means
| Brand posture | Strategic label | Question to ask |
|---|---|---|
| High visibility, high quality (PharmEasy, Tata 1mg, Apollo 24|7) | Leaders | Can we hold favorable, consistent recommendations through to the Decision stage? |
| Low visibility, high quality (TiNova Health, Medshood, Medadock) | Niche Quality | Where can we gain exposure without diluting what AI already values? |
| High visibility, weaker quality (NetMeds, MedPlus Mart, Wellness Forever) | High Noise | What is AI saying about us, and which sources is it drawing from? |
| Low visibility, low quality (Ayurkart, Zeelab Pharmacy) | Laggards | Which single use case can earn us a place in AI answers first? |
Frequently Asked Questions
Which online pharmacy brand has the highest AI visibility in India?
PharmEasy leads with 20.7% Share of Voice and 30.6% mention coverage. Tata 1mg follows at 17.4% Share of Voice and Apollo 24|7 at 15.1%.
Which online pharmacy does AI recommend most positively?
TrueMeds leads GEO Quality at 54.2% among brands that clear the minimum mention threshold. Amazon Pharmacy follows at 51.1% and Medstown at 49.0%.
Which AI engine surfaces online pharmacy brands most often?
Copilot, at 24.0% mention share. ChatGPT (22.9%), Gemini (22.6%) and Google AI Mode (22.4%) are close behind, while Perplexity surfaces brands least at 8.2%.
How concentrated is AI visibility in the online pharmacy category in India?
Highly concentrated. The top five brands hold 73.7% of Share of Voice, and the top three alone hold 53.2%.
Which sources do AI engines cite when discussing online pharmacy brands?
Business websites supply 39.0% of citations and eCommerce and aggregator sites 28.4%. Government and NGO sources follow at 13.6%, led by fda.gov and nih.gov.
Which online pharmacy brands are most consistently recommended by AI over time?
Apollo 24|7, PharmEasy, NetMeds and Tata 1mg score 100.0% Brand Consistency. Wellness Forever (99.1%), MedPlus Mart (98.9%) and Amazon Pharmacy (98.3%) are also Stable Leaders.
How dependent are online pharmacy brands on third-party sources for AI visibility?
Very dependent. Third-party dependency is 93.1% and average owned source influence is 6.9%, an estimate based on domain and brand-name matching.
Which AI engine gives the most stable brand recommendations for online pharmacy?
Google AI Mode, at 88.5% Engine Consistency, followed by Gemini at 74.9%. Perplexity is the least stable at 53.8%.
Methodology: How the Online Pharmacy AI Visibility Index Was Measured
GoVISIBLE's AI Visibility Index India 2026 is based on analysis of 1.75 million AI answers, collected over 7 days, across ChatGPT, Gemini, Google AI Mode, Copilot and Perplexity. Findings reflect AI responses to use-case and intent-driven prompts specific to Online Pharmacy, not generic brand-awareness prompts, so a brand's standing here can differ from its position on a broad "top online pharmacies in India" prompt.| Metric | Method |
|---|---|
| GEO Readiness Score | 30% Visibility + 25% Quality + 20% Consistency + 15% Citation Readiness + 10% Owned Source Influence |
| Mention % | Unique brand appearances across prompt-engine-run units / total prompt-engine-run units x 100 |
| Share of Voice % | Brand mentions / total brand mentions x 100 |
| GEO Quality % | (Positive % + Strong %) / 2 |
| Engine Favorability % | (Engine Positive % + Engine Strong %) / 2. Measures how favorable an engine's tone is once it recommends a brand. It does not measure engine accuracy or reliability. |
| GEO Quality Leader | Highest GEO Quality % among brands with at least the configured minimum mention threshold |
| AI Authority % | Weighted composite of normalized visibility, GEO Quality, engine presence and appearance strength |
| Brand Consistency % | 45% Run Appearance + 35% Consecutive Retention + 20% Rank Stability |
| Engine Consistency % | 40% Avg Retention + 25% Avg Jaccard + 20% Core Brand Rate + 15% Rank Stability |
| Citation Share % | Citations from source category / total citations x 100 |
| Owned Source Influence % | Brand own-domain citations / brand total citations x 100. Brand-domain matching is estimated from citation domain/URL and brand token. |
| Co-mention Association % | Answers where Brand A and Brand B appear together / answers where either appears x 100 |
| Brand Readiness Quadrant (Section 3) | Median split on Mention % and GEO Quality % across all tracked brands per the source analysis; the chart plots Share of Voice on the x-axis for the ten highest-reach brands |
| Strategic Opportunity Quadrant (Section 9) | Rank split within the top-brand pool: high visibility = upper half by Share of Voice rank; high quality = upper half by GEO Quality rank |
| Market Concentration % | Sum of Share of Voice % for the top 5 brands |
| Funnel / journey winners | Segment winner = highest mention-volume brand within each persona, journey or intent segment |
About GoVISIBLE
GoVISIBLE is an AI Visibility Intelligence company focused on understanding how AI engines discover, evaluate and recommend brands. We study how brands appear across AI-generated answers, what sources influence those answers, and which signals shape AI recommendations. Our platform helps brands translate these emerging patterns into measurable visibility and optimization strategies. The AI Visibility Index India 2026 is part of GoVISIBLE's ongoing research into the changing dynamics of AI-led discovery and brand visibility. GoVISIBLE: Optimizing Brands for the AI Search Era.Thank you for reading.
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