Visibility Scorecard
Quantify Your Brand’s AI Visibility Gap
This canvas helps you assign a score to each tested prompt from Template 6.1, using match quality, competitor presence, and SERP performance. Spot hidden visibility gaps, identify outperforming rivals, and prioritize updates for prompts with low brand coverage.
Why Prompt Mining Is the First Step of GEO
AI platforms don’t show clear “rankings” — but patterns emerge over prompts.
This canvas reveals how often you’re cited vs. competitors and whether your content is aligned with prompt phrasing.
Helps track brand visibility over time and pinpoint low-visibility, high-value prompts.
This is how you move from anecdotal visibility testing to score-based decisions.
Key Benefits
Prompt-Level Scoring
Measure how well each prompt aligns with your content and citations.
Visibility Delta Tracking
Score visibility changes over time for any prompt, platform, or format.
Competitor Comparison
Know how often you’re cited vs. how often competitors are.
Prioritize Fixes
Highlight low-performing prompts worth reformatting or optimizing.
Bridge LLM + SEO Gaps
Include SERP visibility to align your traditional SEO and AI scores.
How to Use This Canvas
Start with a Prompt ID
Use a tested prompt from the Prompt Visibility Log and assess how much of the query your content covers (coverage % + match %).
Track Brand Visibility
List your top 5 appearances across AI or search platforms and note position, format, and visibility.
Benchmark Competitors
Enter competitor coverage %, log who’s appearing instead of you, and use SERP tools to measure share-of-voice.
Calculate and Update
Combine visibility metrics into a delta score, and log the last test date to track performance over time.
What’s Inside the Canvas ?
Prompt ID
Pulled from Template 6.1
Prompt Match %
How closely it mirrors exact phrasing and structure
Competitor Coverage %
How often others are mentioned instead
Visibility Delta Score
Weighted score showing gap or win
Query Coverage %
How much of the prompt your content addresses
Top 5 Appearances
Where your brand shows up (block, platform)
SERP Share-of-Voice
Traditional SEO ranking data
Last Test Date
Timestamp to track recency of data
Get Your Free Prompt Mining Canvas
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Who Should Use This?
AI Visibility Analysts
SEO/GEO Managers
Content Strategists
Competitive Research Teams
Marketing Leaders
Frequently Asked Questions (FAQs)
Q: What’s the difference between Prompt Match and Query Coverage?
A: Query Coverage is topical completeness; Prompt Match is how closely your content matches the user phrasing and syntax.
Q: Should this replace SERP tracking?
A: No — it complements it. This is for GenAI prompts; traditional SERPs still matter.
Q: Why use both competitor % and delta score?
A: One shows where you lose, the other shows how much visibility you’re missing.
Q: Can this score be automated?
A: Yes — future versions can integrate with LLM test automation or prompt logs.
Explore More Templates
Prompt Visibility Testing Log
Capture raw brand visibility
Entity Optimization Canvas
Fix what’s missing from AI answers
High-Intent Prompt Bank
Source new high-value prompts
Prompt Mining Canvas
Create your prompt inventory from user behavior
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