Understanding Key Metrics (Overview)

• Prompt Coverage: Identifies where your brand is gaining or losing visibility across AI engines, highlighting gaps and opportunities to improve presence in AI-generated answers. Includes prompt wise visibility across engines and business clusters including competitors. 
• Share of Voice- Measures your brand’s share of mentions compared to total mentions of all competitors across AI-generated responses, indicating your relative presence in AI search outcomes. 

Your Brand Mentions/Total Mentions = Your Share of Voice 

• Sentiment Analysis: Evaluates how AI engines describe your brand positive, neutral, or negative, across responses. Sentiments insights are captured across engines, prompts, business clusters. GoVISIBLE gives you a quick summary of why your brand was cited negatively. 
• Visibility Strength: Visibilty strength measures the strength of brand mention. Whether you are just part of the answer or recommended!  
• Authority and Citation Sources – Explains the underlying factors influencing your brand’s visibility. Covers citation gaps, source authority, prompt-level visibility patterns, and how content structure impacts AI-generated answers. The ‘Authority Influence Map (AIM)’ tells you which sources and source categories are impacting prompts at different stages of funnels. 
• Competitive Benchmarking- Compares your brand’s AI visibility with competitors, highlighting relative performance across prompt coverage, share of voice, and key insights to understand performance gaps and identify improvement opportunities.