by VISIBLE™ | Aug 13, 2025 | Blog
A quiet shift is happening in how people discover, evaluate, and engage with brands — and most executives haven’t seen it coming. Not long ago, the path to brand information was predictable: search Google, click a website, read what’s there. Today, a growing number...
by VISIBLE™ | Aug 13, 2025 | Blog
Why Generative Engine Crawlers Matter Now In 2023 and 2024, something quietly profound happened in the world of search. For the first time, millions of people started getting answers without ever clicking a website. Generative AI models — ChatGPT, Gemini, Perplexity,...
by VISIBLE™ | Aug 5, 2025 | Blog
The New Front Page is the AI Answer The homepage is no longer the gateway to your brand — the AI-generated answer is. When someone asks ChatGPT, Perplexity, or Gemini about the “best project management tools” or “top CRMs for startups,”...
by VISIBLE™ | Jul 31, 2025 | Blog
What Are Negative Brand Signals? In the GEO, trust isn’t won through keywords. It’s earned through signals. At VISIBLE™, we define Negative Brand Signals as any digital cues that degrade a brand’s perceived reliability or integrity within AI-driven...
by VISIBLE™ | Jul 28, 2025 | Blog
Why Brand Authority Matters in the Generative Era The Shift from Search Rankings to Trust Rankings For two decades, SEO relied on optimizing for keyword relevance and backlinks. But in the age of Generative Engine Optimization (GEO), brand inclusion—not just search...
by VISIBLE™ | Jul 24, 2025 | Blog
If Google and ChatGPT had a real-time, source-quoting cousin, it would be Perplexity.ai. This fast-growing engine is transforming how people search by blending AI-generated summaries with fresh, web-sourced citations. That means if your content isn’t live,...
