Why GEO Matters for Your Brand in 2026 Generative engines like ChatGPT, Google Gemini, Microsoft Copilot, and Claude are changing how people search. Instead of lists of links, they give direct, synthesized answers — meaning your content might be seen but not cited. ...
A quiet shift is happening in how people discover, evaluate, and engage with brands — and most executives haven’t seen it coming. Not long ago, the path to brand information was predictable: search Google, click a website, read what’s there. Today, a growing number...
Why Generative Engine Crawlers Matter Now In 2023 and 2024, something quietly profound happened in the world of search. For the first time, millions of people started getting answers without ever clicking a website. Generative AI models — ChatGPT, Gemini, Perplexity,...
The New Front Page is the AI Answer The homepage is no longer the gateway to your brand — the AI-generated answer is. When someone asks ChatGPT, Perplexity, or Gemini about the “best project management tools” or “top CRMs for startups,”...
What Are Negative Brand Signals? In the GEO, trust isn’t won through keywords. It’s earned through signals. At VISIBLE™, we define Negative Brand Signals as any digital cues that degrade a brand’s perceived reliability or integrity within AI-driven...
