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Understanding the 4 Types of AI Search Intent: Informational, Navigational, Comparative, Transactional

by VISIBLE™ | Jun 13, 2025 | Blog

What is AI Search Intent?  AI Search Intent refers to the underlying goal or purpose behind a user query within an AI-powered search environment. Unlike traditional search intent (which relied on keyword patterns), AI Search Intent is deduced from semantic meaning,...

Intent-to-Answer Mapping: How Brands Align Content to AI Search Journeys

by VISIBLE™ | Jun 13, 2025 | Blog

The Evolution of Search Intent in the AI Era  From Keywords to Questions  In the pre-AI search era, optimization centered around keywords. Brands competed to rank for high-volume search phrases, often missing the user’s deeper intent. But as AI-native interfaces...

SEO Keywords vs. GEO Prompts: What’s Changing in Search Behavior

by VISIBLE™ | Jun 9, 2025 | Blog

The Shift from Keywords to Prompts  Search is no longer a game of visibility. It’s a race for relevance—and brands are losing it when they stick to outdated playbooks. Today’s users don’t search like they used to. They speak in complete thoughts, not keyword...

Tools & Techniques: How to Extract and Analyze Searcher Prompts

by VISIBLE™ | Jun 9, 2025 | Blog

Why Extracting Prompts Is the Starting Point of GEO  In Generative Engine Optimization (GEO), the path to visibility doesn’t start with keyword lists—it starts with the raw language of users. What they type into ChatGPT, Perplexity, or SGE isn’t just data. It’s...

Mapping Prompts Across TOFU, MOFU, and BOFU: Rethinking the Funnel in the GEO Era

by VISIBLE™ | Jun 8, 2025 | Blog

At VISIBLE™, we believe that keywords are no longer the primary proxy for searcher intent. The new unit of discovery is the prompt. As Large Language Models (LLMs) dominate the generative interface of search, traditional SEO frameworks that rely on static keyword...
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Recent Posts

  • Understanding the 4 Types of AI Search Intent: Informational, Navigational, Comparative, Transactional
  • Intent-to-Answer Mapping: How Brands Align Content to AI Search Journeys
  • SEO Keywords vs. GEO Prompts: What’s Changing in Search Behavior
  • Tools & Techniques: How to Extract and Analyze Searcher Prompts
  • Mapping Prompts Across TOFU, MOFU, and BOFU: Rethinking the Funnel in the GEO Era

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