A quiet shift is happening in how people discover, evaluate, and engage with brands — and most executives haven’t seen it coming. Not long ago, the path to brand information was predictable: search Google, click a website, read what’s there. Today, a growing number...
Why Generative Engine Crawlers Matter Now In 2023 and 2024, something quietly profound happened in the world of search. For the first time, millions of people started getting answers without ever clicking a website. Generative AI models — ChatGPT, Gemini, Perplexity,...
The New Front Page is the AI Answer The homepage is no longer the gateway to your brand — the AI-generated answer is. When someone asks ChatGPT, Perplexity, or Gemini about the “best project management tools” or “top CRMs for startups,”...
