What Are Negative Brand Signals? In the GEO, trust isn’t won through keywords. It’s earned through signals. At VISIBLE™, we define Negative Brand Signals as any digital cues that degrade a brand’s perceived reliability or integrity within AI-driven...
Why Brand Authority Matters in the Generative Era The Shift from Search Rankings to Trust Rankings For two decades, SEO relied on optimizing for keyword relevance and backlinks. But in the age of Generative Engine Optimization (GEO), brand inclusion—not just search...
If Google and ChatGPT had a real-time, source-quoting cousin, it would be Perplexity.ai. This fast-growing engine is transforming how people search by blending AI-generated summaries with fresh, web-sourced citations. That means if your content isn’t live,...
What Are Brand Signals & Why Do They Matter At VISIBLE™, we define brand signals as the digital fingerprints that AI systems use to decide if your brand is trustworthy, authoritative, and relevant enough to appear in search results or generative answers. AI...
In the new era of AI-first search, content visibility is no longer about keywords alone — it’s about how well your content aligns with how language models like ChatGPT think, retrieve, and respond. To dominate visibility on ChatGPT, you need to think like the...
