At VISIBLE™, we believe that keywords are no longer the primary proxy for searcher intent. The new unit of discovery is the prompt. As Large Language Models (LLMs) dominate the generative interface of search, traditional SEO frameworks that rely on static keyword...
Why Prompt Banks Matter in a GEO World Traditional SEO built on keyword density, backlink hygiene, and domain authority is quickly losing signal fidelity. In a generative-first world, intent, not indexation, drives discovery. The SEO team that optimizes for...
Search Isn’t What It Used to Be From Keywords to Prompts Once, SEO was built on keywords—precise, static strings that aligned with indexed pages. Today, users aren’t just typing “best CRM software”; they’re asking, “What CRM works for a team of 5...
What Is Prompt Mining? Prompt Mining is the systematic extraction and analysis of prompts entered into generative engines (ChatGPT, Gemini, Claude, etc.) to uncover patterns of real-time buyer intent. It shifts the lens from “what people search” to why...
From Keywords to Prompts — A Paradigm Shift What Traditional SEO Missed About User Intent Traditional SEO optimized for static keywords. But keywords are merely fragments of user intent. The real signal has always been searcher language. As generative engines like...
