Why This Matters On May 25, 2025, the internet got a rare glimpse into the black box of frontier AI — the system prompt that governs how Claude 4, Anthropic’s flagship LLM, thinks, responds, and behaves. Spanning 10,000+ words, this leaked prompt is no ordinary...
Why Entities Matter More Than Ever In the age of generative AI, visibility isn’t just about keywords — it’s about entities. Brands that want to be featured in AI-generated answers must be recognizable, credible, and semantically structured across the web. This is...
The Future of Visibility is Generative — And We’re Opening the Doors As search continues its rapid shift toward generative AI, traditional SEO tactics are losing their edge. Agencies that adapt early will not only stay relevant but lead the transformation for their...
From SEO to GEO: The Shift That Sparked a Revolution When we noticed a steady rise in zero-click searches and the rapid adoption of AI tools like ChatGPT, Perplexity, and Gemini, one thing became crystal clear — search behavior was evolving, but the way we optimized...
SEO is Evolving—Are You Ready? Search Engine Optimization (SEO) has been at the heart of digital marketing strategies for decades. But today, the rules are changing drastically. With generative AI like ChatGPT, Gemini, and Perplexity reshaping how audiences discover...
