The VISIBLE™ Blog
Ideas, updates, and insights on staying
visible in an AI-powered world.
Featured Blog
Understanding the 4 Types of AI Search Intent: Informational, Navigational, Comparative, Transactional
What is AI Search Intent? AI Search Intent refers to the underlying goal or purpose behind a user query within an AI-powered search environment. Unlike traditional search intent (which relied on keyword patterns), AI Search Intent is deduced from semantic meaning,...
Intent-to-Answer Mapping: How Brands Align Content to AI Search Journeys
The Evolution of Search Intent in the AI Era From Keywords to Questions In the pre-AI search era, optimization centered around keywords. Brands competed to rank for high-volume search phrases, often missing the user's deeper intent. But as AI-native interfaces like...
SEO Keywords vs. GEO Prompts: What’s Changing in Search Behavior
The Shift from Keywords to Prompts Search is no longer a game of visibility. It’s a race for relevance—and brands are losing it when they stick to outdated playbooks. Today’s users don’t search like they used to. They speak in complete thoughts, not keyword...
Tools & Techniques: How to Extract and Analyze Searcher Prompts
Why Extracting Prompts Is the Starting Point of GEO In Generative Engine Optimization (GEO), the path to visibility doesn’t start with keyword lists—it starts with the raw language of users. What they type into ChatGPT, Perplexity, or SGE isn’t just data. It’s...
Mapping Prompts Across TOFU, MOFU, and BOFU: Rethinking the Funnel in the GEO Era
At VISIBLE™, we believe that keywords are no longer the primary proxy for searcher intent. The new unit of discovery is the prompt. As Large Language Models (LLMs) dominate the generative interface of search, traditional SEO frameworks that rely on static keyword...
How Brands Can Build Prompt Banks for GEO Optimization
Why Prompt Banks Matter in a GEO World Traditional SEO built on keyword density, backlink hygiene, and domain authority is quickly losing signal fidelity. In a generative-first world, intent, not indexation, drives discovery. The SEO team that optimizes for "best...
Where Buyer Prompts Begin: Top Sources of High-Intent Prompt Search
Search Isn’t What It Used to Be From Keywords to Prompts Once, SEO was built on keywords—precise, static strings that aligned with indexed pages. Today, users aren’t just typing "best CRM software"; they’re asking, "What CRM works for a team of 5 that integrates...
What Is Prompt Mining? Extract Real Buyer Intents from Prompts Mining
What Is Prompt Mining? Prompt Mining is the systematic extraction and analysis of prompts entered into generative engines (ChatGPT, Gemini, Claude, etc.) to uncover patterns of real-time buyer intent. It shifts the lens from "what people search" to why they search,...
Voice of Searcher: Why High-Intent Prompts Are the New Keywords
From Keywords to Prompts — A Paradigm Shift What Traditional SEO Missed About User Intent Traditional SEO optimized for static keywords. But keywords are merely fragments of user intent. The real signal has always been searcher language. As generative engines like...
The Future of eCommerce Is Generative: Here’s Why GEO Is Essential
AI is Redefining Online Shopping Google I/O 2025 and OpenAI’s latest moves have made one thing clear — the storefront of tomorrow lives inside AI conversations. Google's introduction of AI Mode in Search and Gemini Live showcases a shift towards conversational,...
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